S 4010-Y50R vs Rita's Rouge
Where S 4010-Y50R belongs to NCS's range, Rita's Rouge is a Sherwin-Williams color. Hue-wise, S 4010-Y50R belongs to the beige-greige family and Rita's Rouge to the pink-red family. S 4010-Y50R (LRV 30) reflects noticeably more light than Rita's Rouge (LRV 24), a difference of 6 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 23.4, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
S 4010-Y50R vs Rita's Rouge Simulated Comparison
5 simulated room previews — drag the slider on each to see S 4010-Y50R on one side and Rita's Rouge on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More S 4010-Y50R comparisons
See how S 4010-Y50R stacks up against other well-photographed colors across different brands and tones.
