Gotta Have It vs Pure White
Where Gotta Have It belongs to PPG's range, Pure White is a Sherwin-Williams color. Both sit in the beige-greige family, which is useful context if you're narrowing within a single hue direction. Pure White (LRV 84) reflects noticeably more light than Gotta Have It (LRV 55), a difference of 29 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 15.6, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Gotta Have It vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Gotta Have It on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Gotta Have It comparisons
See how Gotta Have It stacks up against other well-photographed colors across different brands and tones.
