Joa's White vs Soft Touch
Where Joa's White belongs to Farrow & Ball's range, Soft Touch is a Jotun color. Joa's White reads as beige-white, while Soft Touch reads as beige — two distinct hue families, not close cousins. They have nearly identical light reflectance values (64 vs 64), so they'll read as similarly Light in most lighting conditions. Both lean warm, so they'll behave similarly in mixed or changing light conditions. At ΔE 2.9, these are close — the kind of difference that matters when choosing between them, but doesn't read strongly in a finished room. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Joa's White vs Soft Touch in Real Spaces
4 real rooms side by side. Joa's White and Soft Touch are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The two are close enough that the choice comes down to finer qualities — undertone, texture, what the color sits next to.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. At this scale the difference is subtle — you'd need them side by side, as shown here, to reliably tell them apart.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. At this scale the difference is subtle — you'd need them side by side, as shown here, to reliably tell them apart.
Dining Room
A dining room lit by a dimmed pendant or candles is one of the most forgiving environments for paint — warm light softens almost everything. In photos like these you're seeing the difference at its most direct. In a finished room, the distinction is there but not dramatic.
Color Details
Joa's White vs Soft Touch Simulated Comparison
5 simulated room previews — drag the slider on each to see Joa's White on one side and Soft Touch on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Joa's White comparisons
See how Joa's White stacks up against other well-photographed colors across different brands and tones.
A 5-point LRV gap (69 vs 64) makes Ammonite the marginally brighter of the two.
White Dove reflects far more light (LRV 83 vs 64), opening up a space where Joa's White encloses it.
Joa's White reflects far more light (LRV 64 vs 6), opening up a space where Iron Ore encloses it.
A 12-point LRV gap (64 vs 52) makes Joa's White the marginally brighter of the two.
At LRV 64 vs 30, Joa's White is decisively the brighter choice.
Joa's White reflects far more light (LRV 64 vs 52), opening up a space where Mizzle encloses it.
A 3-point LRV gap (64 vs 60) makes Joa's White the marginally brighter of the two.
Joa's White reads slightly lighter (LRV 64 vs 58), a gap that shows most in low-lit rooms.
Joa's White reflects far more light (LRV 64 vs 27), opening up a space where Denim Drift encloses it.
At LRV 64 vs 43, Joa's White is decisively the brighter choice.
At LRV 64 vs 4, Joa's White is decisively the brighter choice.
Joa's White reads slightly lighter (LRV 64 vs 55), a gap that shows most in low-lit rooms.
Joa's White reflects far more light (LRV 64 vs 13), opening up a space where Bancha encloses it.
Joa's White reflects far more light (LRV 64 vs 44), opening up a space where Hardwick White encloses it.
At LRV 84 vs 64, Pure White is decisively the brighter choice.
At LRV 64 vs 21, Joa's White is decisively the brighter choice.
With LRVs of 66 and 64, the two reflect almost the same amount of light.
Shoji White reads slightly lighter (LRV 74 vs 64), a gap that shows most in low-lit rooms.
Snowbound reflects far more light (LRV 83 vs 64), opening up a space where Joa's White encloses it.
At LRV 64 vs 51, Joa's White is decisively the brighter choice.
Joa's White reflects far more light (LRV 64 vs 12), opening up a space where Pewter Green encloses it.
Joa's White reflects far more light (LRV 64 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reads slightly lighter (LRV 68 vs 64), a gap that shows most in low-lit rooms.
At LRV 64 vs 41, Joa's White is decisively the brighter choice.
Joa's White reflects far more light (LRV 64 vs 12), opening up a space where Vintage Vogue encloses it.
Joa's White reflects far more light (LRV 64 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 64 vs 31, Joa's White is decisively the brighter choice.