Soft Touch vs Artichoke
Soft Touch (Jotun) and Artichoke (Sherwin-Williams) come from different manufacturers. Hue-wise, Soft Touch belongs to the beige family and Artichoke to the grey family. The 43-point LRV gap — 64 for Soft Touch vs 21 for Artichoke — means Soft Touch will open up a space more effectively. Where Soft Touch leans warm, Artichoke reads neutral — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 31.9 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Soft Touch vs Artichoke in Real Spaces
2 real rooms side by side. Seeing Soft Touch and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Soft Touch reflects noticeably more light off the walls, making the space read more open than Artichoke.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Soft Touch returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Soft Touch vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Soft Touch on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Soft Touch comparisons
See how Soft Touch stacks up against other well-photographed colors across different brands and tones.
Ammonite reads slightly lighter (LRV 69 vs 64), a gap that shows most in low-lit rooms.
At LRV 83 vs 64, White Dove is decisively the brighter choice.
At LRV 64 vs 6, Soft Touch is decisively the brighter choice.
Soft Touch reflects far more light (LRV 64 vs 52), opening up a space where Purbeck Stone encloses it.
Soft Touch reflects far more light (LRV 64 vs 30), opening up a space where Evergreen Fog encloses it.
At LRV 64 vs 52, Soft Touch is decisively the brighter choice.
Soft Touch reads slightly lighter (LRV 64 vs 60), a gap that shows most in low-lit rooms.
A 6-point LRV gap (64 vs 58) makes Soft Touch the marginally brighter of the two.
At LRV 64 vs 27, Soft Touch is decisively the brighter choice.
Soft Touch reflects far more light (LRV 64 vs 43), opening up a space where French Gray encloses it.
Soft Touch reflects far more light (LRV 64 vs 4), opening up a space where Naval encloses it.
A 9-point LRV gap (64 vs 55) makes Soft Touch the marginally brighter of the two.
At LRV 64 vs 13, Soft Touch is decisively the brighter choice.
At LRV 64 vs 44, Soft Touch is decisively the brighter choice.
Pure White reflects far more light (LRV 84 vs 64), opening up a space where Soft Touch encloses it.
Their light reflectance is nearly identical (LRV 66 vs 64), so neither reads brighter in a room.
A 10-point LRV gap (74 vs 64) makes Shoji White the marginally brighter of the two.
At LRV 83 vs 64, Snowbound is decisively the brighter choice.
Soft Touch reflects far more light (LRV 64 vs 51), opening up a space where Pigeon encloses it.
At LRV 64 vs 12, Soft Touch is decisively the brighter choice.
At LRV 64 vs 8, Soft Touch is decisively the brighter choice.
A 4-point LRV gap (68 vs 64) makes Skimming Stone the marginally brighter of the two.
Soft Touch reflects far more light (LRV 64 vs 41), opening up a space where Dix Blue encloses it.
At LRV 64 vs 12, Soft Touch is decisively the brighter choice.
At LRV 64 vs 45, Soft Touch is decisively the brighter choice.
Soft Touch reflects far more light (LRV 64 vs 31), opening up a space where Pale Green encloses it.
Soft Touch reflects far more light (LRV 64 vs 7), opening up a space where Pine Needle encloses it.