Soft Touch vs Snowbound paint color comparison

Soft Touch vs Snowbound

Soft TouchJotunvsSnowboundSherwin-WilliamsΔE 11.4Distinct difference

Soft Touch (Jotun) and Snowbound (Sherwin-Williams) come from different manufacturers. Hue-wise, Soft Touch belongs to the beige family and Snowbound to the beige-greige family. The 19-point LRV gap — 83 for Snowbound vs 64 for Soft Touch — means Snowbound will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. A ΔE of 11.4 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Soft Touch vs Snowbound in Real Spaces

4 real rooms side by side. Seeing Soft Touch and Snowbound in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Snowbound reflects noticeably more light off the walls, making the space read more open than Soft Touch.

Soft TouchJotun Soft Touch scandinavian living room inspiration

@englehvitt

SnowboundSnowbound SW 7004 living room

@mybudgetrecipes

Bedroom

Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Snowbound returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Soft TouchJotun Soft Touch bedroom color

@byschybaj

SnowboundBedroom painted in Sherwin-Williams Snowbound

@mybudgetrecipes

Kitchen

Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Snowbound returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Soft TouchJotun Soft Touch modern kitchen color review

@englehvitt

SnowboundSherwin Williams Snowbound kitchen cabinets

@mybudgetrecipes

Dining Room

Dining rooms often rely on warm incandescent or candlelight, which flatters warm undertones and mutes cool ones. The LRV gap is large enough that Snowbound will make the room feel meaningfully brighter than Soft Touch would.

Soft TouchJotun Soft Touch scandinavian dining room picture

@englehvitt

SnowboundSw 7004 Dining Room

@_wisteria_house_

Color Details

Soft Touch
Jotun · 10290
LRV64.1
BrandJotun
Number10290
Undertone
TemperatureWarm
BrightnessLight
Snowbound
Sherwin-Williams · 7004
LRV82.8
BrandSherwin-Williams
Number7004
Undertone
TemperatureWarm
BrightnessLight

Soft Touch vs Snowbound Simulated Comparison

5 simulated room previews — drag the slider on each to see Soft Touch on one side and Snowbound on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Soft Touch comparisons

See how Soft Touch stacks up against other well-photographed colors across different brands and tones.

Ammonite
Ammonite
Soft Touch
Soft Touch
Ammonite vs Soft Touch
Farrow & Ball
Ammonite
LRV 69
Jotun
Soft Touch
10290 · LRV 64

Ammonite reads slightly lighter (LRV 69 vs 64), a gap that shows most in low-lit rooms.

White Dove
White Dove
Soft Touch
Soft Touch
White Dove vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

At LRV 83 vs 64, White Dove is decisively the brighter choice.

Soft Touch
Soft Touch
Iron Ore
Iron Ore
Soft Touch vs Iron Ore
Jotun
Soft Touch
10290 · LRV 64

At LRV 64 vs 6, Soft Touch is decisively the brighter choice.

Purbeck Stone
Purbeck Stone
Soft Touch
Soft Touch
Purbeck Stone vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

Soft Touch reflects far more light (LRV 64 vs 52), opening up a space where Purbeck Stone encloses it.

Soft Touch
Soft Touch
Evergreen Fog
Evergreen Fog
Soft Touch vs Evergreen Fog
Jotun
Soft Touch
10290 · LRV 64

Soft Touch reflects far more light (LRV 64 vs 30), opening up a space where Evergreen Fog encloses it.

Mizzle
Mizzle
Soft Touch
Soft Touch
Mizzle vs Soft Touch
Farrow & Ball
Mizzle
LRV 52
Jotun
Soft Touch
10290 · LRV 64

At LRV 64 vs 52, Soft Touch is decisively the brighter choice.

Soft Touch
Soft Touch
Agreeable Gray
Agreeable Gray
Soft Touch vs Agreeable Gray
Jotun
Soft Touch
10290 · LRV 64

Soft Touch reads slightly lighter (LRV 64 vs 60), a gap that shows most in low-lit rooms.

Soft Touch
Soft Touch
Accessible Beige
Accessible Beige
Soft Touch vs Accessible Beige
Jotun
Soft Touch
10290 · LRV 64

A 6-point LRV gap (64 vs 58) makes Soft Touch the marginally brighter of the two.

Denim Drift
Denim Drift
Soft Touch
Soft Touch
Denim Drift vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

At LRV 64 vs 27, Soft Touch is decisively the brighter choice.

French Gray
French Gray
Soft Touch
Soft Touch
French Gray vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

Soft Touch reflects far more light (LRV 64 vs 43), opening up a space where French Gray encloses it.

Soft Touch
Soft Touch
Naval
Naval
Soft Touch vs Naval
Jotun
Soft Touch
10290 · LRV 64
Sherwin-Williams
Naval
LRV 4

Soft Touch reflects far more light (LRV 64 vs 4), opening up a space where Naval encloses it.

Tranquil Dawn
Tranquil Dawn
Soft Touch
Soft Touch
Tranquil Dawn vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

A 9-point LRV gap (64 vs 55) makes Soft Touch the marginally brighter of the two.

Bancha
Bancha
Soft Touch
Soft Touch
Bancha vs Soft Touch
Farrow & Ball
Bancha
LRV 13
Jotun
Soft Touch
10290 · LRV 64

At LRV 64 vs 13, Soft Touch is decisively the brighter choice.

Hardwick White
Hardwick White
Soft Touch
Soft Touch
Hardwick White vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

At LRV 64 vs 44, Soft Touch is decisively the brighter choice.

Soft Touch
Soft Touch
Pure White
Pure White
Soft Touch vs Pure White
Jotun
Soft Touch
10290 · LRV 64

Pure White reflects far more light (LRV 84 vs 64), opening up a space where Soft Touch encloses it.

Soft Touch
Soft Touch
Artichoke
Artichoke
Soft Touch vs Artichoke
Jotun
Soft Touch
10290 · LRV 64
Sherwin-Williams
Artichoke
LRV 21

Soft Touch reflects far more light (LRV 64 vs 21), opening up a space where Artichoke encloses it.

Balboa Mist
Balboa Mist
Soft Touch
Soft Touch
Balboa Mist vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

Their light reflectance is nearly identical (LRV 66 vs 64), so neither reads brighter in a room.

Soft Touch
Soft Touch
Shoji White
Shoji White
Soft Touch vs Shoji White
Jotun
Soft Touch
10290 · LRV 64

A 10-point LRV gap (74 vs 64) makes Shoji White the marginally brighter of the two.

Pigeon
Pigeon
Soft Touch
Soft Touch
Pigeon vs Soft Touch
Farrow & Ball
Pigeon
LRV 51
Jotun
Soft Touch
10290 · LRV 64

Soft Touch reflects far more light (LRV 64 vs 51), opening up a space where Pigeon encloses it.

Soft Touch
Soft Touch
Pewter Green
Pewter Green
Soft Touch vs Pewter Green
Jotun
Soft Touch
10290 · LRV 64

At LRV 64 vs 12, Soft Touch is decisively the brighter choice.

Duck Green
Duck Green
Soft Touch
Soft Touch
Duck Green vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

At LRV 64 vs 8, Soft Touch is decisively the brighter choice.

Skimming Stone
Skimming Stone
Soft Touch
Soft Touch
Skimming Stone vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

A 4-point LRV gap (68 vs 64) makes Skimming Stone the marginally brighter of the two.

Dix Blue
Dix Blue
Soft Touch
Soft Touch
Dix Blue vs Soft Touch
Farrow & Ball
Dix Blue
LRV 41
Jotun
Soft Touch
10290 · LRV 64

Soft Touch reflects far more light (LRV 64 vs 41), opening up a space where Dix Blue encloses it.

Soft Touch
Hicks' Blue
Soft Touch
Hicks' Blue
Jotun
Soft Touch
10290 · LRV 64

Soft Touch vs Hicks' Blue

Soft Touch
Slaked Lime Deep
Soft Touch
Slaked Lime Deep

Soft Touch vs Slaked Lime Deep

Vintage Vogue
Vintage Vogue
Soft Touch
Soft Touch
Vintage Vogue vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

At LRV 64 vs 12, Soft Touch is decisively the brighter choice.

Soft Touch
Livid
Soft Touch
Livid
Jotun
Soft Touch
10290 · LRV 64

Soft Touch vs Livid

Saybrook Sage
Saybrook Sage
Soft Touch
Soft Touch
Saybrook Sage vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

At LRV 64 vs 45, Soft Touch is decisively the brighter choice.

Soft Touch
Soft Touch
Pale Green
Pale Green
Soft Touch vs Pale Green
Jotun
Soft Touch
10290 · LRV 64
RAL ClassicClassic
Pale Green
LRV 31

Soft Touch reflects far more light (LRV 64 vs 31), opening up a space where Pale Green encloses it.

Pine Needle
Pine Needle
Soft Touch
Soft Touch
Pine Needle vs Soft Touch
Jotun
Soft Touch
10290 · LRV 64

Soft Touch reflects far more light (LRV 64 vs 7), opening up a space where Pine Needle encloses it.